In support of the Call of Duty: Modern Warfare II launch, MAP360co secured placements with 11 bartered Junior Hockey partners across indexed Canadian markets. Through this strong bartered presence and leveraging physical game copies as a prizing mechanism, the campaign reached 67,000 fans and generated $29,000 EMV to highlight just a few takeaways.

MAP360co originated a partnership between Call of Duty: Modern Warfare II and the Vancouver Canucks to generate buzz and awareness amongst fans around the October 28th release, and subsequent Warzone 2.0 launch. Outside of the sold-out Rogers Arena, MAP360co set up a branded military-style command tent at four games - which hosted a MWII-themed photo booth and Playstation 5 Demo Units. Brand Ambassadors mass distributed promotional lanyards and handouts, and surprised & delighted a few lucky fans with digital codes of the game.

In-venue, Call of Duty: Modern Warfare II creative spiraled throughout the bowl, concourse, and plaza - reaching this affluent fan base that aligns with the Modern Warfare II target demographic. These digital assets include:

• LED/ 360 Halo Signage (17 Games, 1 Minute per Game),

• Digital Concourse Signage (17 Games, 1 Minute per Game),

• Four Lucky Row giveaways,

• On-Ice Projections at Four Games, and

• :30 Second Trailer Play at Four Games.

The LED and digital concourse signage will circulate through the end of 2022 with the Warzone 2.0 refresh starting on November 16th.

MAP360co also negotiated a custom Call of Duty: Modern Warfare II video partnership with the Canucks Forward Nils Hoglander and e-sports affiliated Seattle Surge. This video will come out in late November (pending approvals), and the Canucks digital content averages 180,00 impressions on YouTube, while the Surge average 75,000 impressions on YouTube. With a cumulative social media following of over 2.5 million fans in the Canucks ecosystem, and considering the additional 50,000 brought in by the individual athletes - it is safe to estimate a total reach of over 2,750,000 via this specific tactic.

With an average attendance of 18,500 fans, MAP360co anticipates a total of 1,480,000 impressions for the game day tactics (methodology below), and an additional 2,750,000 expected impressions from custom video content that will be amplified across several platforms. This equates to a total of 4,230,000 overall impressions contributing to the Canadian sell-through momentum in its first month from release.

MAP360co also executed a non-traditional paid sports activation with the Edmonton Oilers on behalf of Call of Duty: Modern Warfare II to generate buzz and awareness amongst fans around the October 28th release, and subsequent Warzone 2.0 launch. Deliverables include:

• One (1) Game Night Sponsorship of an Oilers Regular Season Home Game on October 24th.

• One (1) Intermission Drive-On (Branded Zamboni) during Three (3) Consecutive Oilers Regular Season Home Games (October 20, 22nd, and 24th)

• Three (3) Minutes of Brand Exposure on the Video Wall Package during Fifteen (15) Consecutive Oilers Home Games

• One (1) :10 Second Lower-Third Animation during Fifteen (15) Oilers Regional Televised Broadcasts on Rogers Sportsnet

With an average 2022-2023 attendance of 17,118 fans, MAP360co anticipates a total of 3,166,830 impressions for the in-arena tactics (methodology below), and an additional 5,250,000 expected impressions from the Lower-Third graphic on the Oilers Regional TV Network. This equates to a total of 8,416,830 overall impressions contributing to the Canadian sell-through momentum in its first month from release.